A combined Upfronts featuring over twenty of Australia's leading independent digital

publishers.

1:45pm for a 2pm sharp start

Thursday September 14

Linseed House @ The Grounds

7a/2 Huntley St Alexandria, Sydney

2pm to 4:30pm: Presentations

4:30pm to late: Party

Barbie-tillies-swifta-nomics

In the first presentation of the day, leading independent publisher Women’s Agenda will look at the clear business case around why now is the right time for brands and marketers to invest in women and women’s achievements.

The Power of Brand Collaborations

This presentation explores exactly what genuine partnership means through the lens of brand collaborations, both digital and real-life activations. They will look at the actions their audiences take when they recommend something and the implications for your brand.

Are You Experienced?

Spend a day with Emma, a 22-year old Australian who values experiences above everything else. Using discoveries from their major youth research study, Scout will showcase what they’ve learnt about Gen Z; why experiencing life is their top priority and how to reach them.

Sharing the Mic with Underrepresented Voices

In this presentation Urban List will share exactly what they’ve learned about doing good and doing well in content marketing

The Wild Ride that is Parenthood

Kiindred, the education and lifestyle platform for the modern parent, will take you through all the wild insights around today's parents and how anyone can best connect with them.

Region Media

Region is local everywhere. Original, locally sourced editorial content is their priority featuring important stories and people.

Business News Australia

Business News Australia report on news as it breaks and inspirational stories for you to reach your greatest potential. It offers insight into leading entrepreneurs, executives and industry leaders.

Executive Traveller

Executive Traveller is the global destination for the world's premium travellers. Springboarding from the success of Australian Business Traveller, Executive Traveller brings the best coverage of premium travel and lifestyle to an international audience.

Capturing the Attention of the Next Generation

The Daily Aus now speaks to 1.5 million Australians under 30 every month. Join Sam Koslowski to talk about the resurgence of newsletters, effective partnerships and the importance of transparency.

Agenda-free News, with Personality

Tune in as The Squiz gives a presentation on why being a friend in news works

Trust in Media

We look at how trust in major news outlets is at an all-time low and how niche and independent publishers have a great deal of trust with their audiences that other avenues such as the powerhouses and AI can't offer.

Power of Authenticity

We Are Explorers communicate the power of authenticity. You’ll learn how the power of a contributor network drives real outcomes for brands

Time for a quick break, then we’ll be back for the second half.

The

Second Half

Here are all the juicy details of who is presenting what. Grab your notepad, and pen and get ready for some fresh insights from some of the leading independent digital publishers in the country.

New Rituals

Concrete Playground will share insights into the changing social habits of young people.

The Essentials for the Decade Ahead

Solstice Media’s renowned demographer Simon Kuestenmacher projects the significant consumer shifts to impact how Australians will live in the near future, offering valuable foresight for brands.

Serving the 99.8%

Australia’s biggest media companies overwhelmingly focus on business stories featuring Australia’s 2,415 biggest, ASX-listed companies. We’ll explain the importance of SMEs and startups, the 99.8% of Australian businesses with under 200 staff whose employees make up more than 70% of the workforce, and contribute 50% of GDP: the drivers of the real economy.

Time Out

Time Out is a leading media and hospitality business that inspires and enables people to discover and experience the best of the city.

Limelight Arts

Independent, in-depth and intelligent, Limelight offers Australia's best coverage of music, arts and culture

Star Observer

Star Observer are the news journal of record for the LGBTI community, and have been since their founding. Star Observer is committed to quality independent journalism for the LGBTI community.

Beyond the CPM

How we build direct relationships between our advertisers and subscribers (hint, it’s content).

The Collision of Sports and Entertainment

In this presentation The Sporting News will talk about the rise of creators and community, as well as the intersection of fandom and e-commerce.

The Age of Niche Media and why it is the Future

There is a growing amount of media experts commenting on the shift away from mass reach media to niche sectors. We'll share examples where niche publishers are the ones successfully growing, whilst the venture capital-backed mass media publishers are primarily failing.

Why Brands Should Invest More in Native Content

In the final presentation of the day, Avid will look into why brands should invest more in native content, the value in the space vs other options in the market. And how to do it effectively.

After all of those insights, it’s now time to network and party!

After Party from 4:30pm to 9pm

Linseed House + The Atrium

at The Grounds

Indepen

Day

dents

September 14, 2023

From 2pm to late

Featuring presentations and party

Linseed House @ The Grounds

Alexandria, Sydney

Limited capacity

RSVP is essential